Sec. 30.09.06.02. Advertising Requirements

A. Commercial ambulance service advertisements shall contain:

(1) The legal name or trade name of the commercial ambulance service stated on the license issued by MIEMSS; and

(2) The designation "Md.Comm.Amb.Lic.#" followed by the ambulance service license number issued by MIEMSS.

B. The license designation number requirement under §A(2) of this regulation does not apply to the ambulance.

C. A commercial ambulance service that advertises 24-hour service shall:

(1) Operate 24 hours a day every day of the year;

(2) Provide uninterrupted service; and

(3) Have at least one employee answering the commercial ambulance service telephone.

D. All commercial ambulance service advertisements shall comply with applicable laws, including the Consumer Protection Act, Commercial Law Article, Title 13, Annotated Code of Maryland, which prohibits unfair or deceptive trade practices and false, misleading, or deceptive advertising.